RAPALA LURES

The Normark story began in Finland during the 1930s, with Lauri Rapala. It was a period of
widespread economic depression, and Lauri pieced together a living by working as a lumberjack in
the winter and a commercial fisherman in the summer. In hope of boosting his fishing income and
cutting down on the time and effort spent baiting hooks, he began playing with the idea of an
artificial lure. He already knew that in schools of minnows the wounded ones, those which wobbled
when they swam, were the likely targets of larger fish. He attempted to duplicate that motion in an
artificial minnow. After much trial and error, the undertaking finally paid off.

The lure he produced was fabricated from cork, covered with candy wrapper tin foil and sealed with
the celluloid backing of photographic film. The lure dramatically increased Rapala's trout and pike
catch. He continued to refine his invention, eventually switching from cork to balsa wood.

After the war, travelers to Finland heard about his lure and were eager to try one. With help of his
four sons, Risto, Ensio, Esko, Kauko, and wife Elma the family business emerged. Rapala family
lures made their way to North America by various means during the 1950s. Ron Weber, a
Minneapolis-based fishing tackle sales representative, had heard rumors and was eager to try one.
During a Canadian fishing trip, Weber and a friend used the lure with great success. After that trip
Weber placed an order for 500 lures and the rest is history.

Plugsplus your Sporting Goods Alternative.
Normark
Lures
Rapala 100th Anniversary Lures
$5.99 each

To honor the 100th anniversary of their fathers birth, his sons created these Limited edition lures.
They feature the family secret adjustments and star foil used on the Original Rapalas back in the
1960's. They are available in three colors with the signature of one of the sons on each lure. The
blue / silver is signed by Risto. The orange  / gold is signed by Ensio and the yellow / silver is
signed by Esko.   
Three Lure Set
$15.99