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| RAPALA LURES The Normark story began in Finland during the 1930s, with Lauri Rapala. It was a period of widespread economic depression, and Lauri pieced together a living by working as a lumberjack in the winter and a commercial fisherman in the summer. In hope of boosting his fishing income and cutting down on the time and effort spent baiting hooks, he began playing with the idea of an when they swam, were the likely targets of larger fish. He attempted to duplicate that motion in an artificial minnow. After much trial and error, the undertaking finally paid off. catch. He continued to refine his invention, eventually switching from cork to balsa wood. After the war, travelers to Finland heard about his lure and were eager to try one. With help of his four sons, Risto, Ensio, Esko, Kauko, and wife Elma the family business emerged. Rapala family lures made their way to North America by various means during the 1950s. Ron Weber, a Minneapolis-based fishing tackle sales representative, had heard rumors and was eager to try one. During a Canadian fishing trip, Weber and a friend used the lure with great success. After that trip Weber placed an order for 500 lures and the rest is history. Plugsplus your Sporting Goods Alternative. |
| Normark Lures |
| Rapala 100th Anniversary Lures $15.99 To honor the 100th anniversary of their fathers birth, his sons created these Limited edition lures. They feature the family secret adjustments and star foil used on the Original Rapalas back in the 1960's. They are available in three colors with the signature of one of the sons on each lure. The blue / silver is signed by Risto. The orange / gold is signed by Ensio and the yellow / silver is signed by Esko. |
| $15.99 |
| Only One Set Left In Stock!! |
